FROM CONCEPT TO FINAL FILM
The making of micro1, a fully AI-produced commissioned commercial developed from original concept through previsualization, animation, and final post in just four weeks.
Created for the $2.5B+ global AI company, whose worldwide talent network spans more than 100 countries and supports leading AI labs and Fortune 10 enterprises.
Before final animation began, more than twelve pages of creative development and previsualization established the story, characters, environments and visual language, allowing the client to see the film in detail before production began. Character, performance and motion tests were also developed to explore ideas and validate the production approach.
Approximately two weeks were devoted to concept development, research and previsualization, followed by a week of AI animation, editing and sound, and a final week of client revisions, voice over, music and finishing.
The completed commercial moves across multiple historical periods, elaborate environments and large groups of characters, a scale that traditionally could require extensive locations, wardrobe, production design, extras and a substantial production budget. AI allowed that cinematic scope to be realized in approximately four weeks while still drawing on the fundamentals of filmmaking: directing, writing, cinematography, production design, performance, editing, sound and storytelling.
The production model may be new, but the principle remains the same: a strong idea carried from concept through post with a singular creative vision.
100% AI
